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Top 3 Tips for Making the Most of Your Time with Social Media – Part 1

05/24/2011

The following is the first in a short series of posts by guest blogger and MAIA member, Heidi Warner, eMarketing Executive at Encharter Insurance, LLC.  Heidi has compiled her Top 3 Social Media Time Management Tips and will be sharing them over the next 3 days. 

Effective time management is an attribute of a healthy business model that must flow out into all areas of any business striving for success.  So, like any other small business, the independent insurance agency must be especially fluent with effective time management; after all, there are only so many hands available to take on a lot of work. 

One of the most difficult areas to apply time management skills is in the insurance agency’s Social Media Marketing Strategy.  As one of the eMarketing Executives at Encharter Insurance, I am very aware of both the value of social media and the value of making the most of your time in the use of social media in growing your business.  So for those independent agents who want to get on the social media marketing bandwagon, BUT they don’t know how they are going to fit it into their busy, entrepreneurial schedule, have no fear!  I’ve compiled my Top 3 Tips for Making the Most of Your Time with Social Media:

TIP 1: Commitment & Consistency

Commitment and consistency are crucial to a successful and efficient social media marketing strategy.  Social media marketing is not a quick band-aid fix to your search engine optimization (SEO) issues with your website; it is a long-term cure.  That being said, it takes time and it will not make your website appear on the first page of Google overnight, so being patient and “sticking to your guns” because you know it works is vital.

Staying committed should be easy enough because you already know that social media WILL help your website; if you know it works, why wouldn’t you stay committed? The harder of the two (by far) is consistency. Posting to your blog or Facebook page will do you no good if you post everyday for the first three months and then you don’t touch it for the next three.  Even if you post to your blog once a week and your Facebook page three times a week, that is best. Pick a posting schedule that you know you can commit to and stick to it! It’s like the old adage says, “Slow and steady wins the race.”

Stay tuned for TIP 2 tomorrow…

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One Comment leave one →
  1. 05/25/2011 10:58 am

    Thanks for the honor! We at Encharter are HUGE social media fans so we love to talk about it! Thanks again for letting us write for your blog! 🙂

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