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Level the Playing Field – 30 Tips and a Class on Social Media


I had a great conversation with an agent about social media yesterday. He  was looking for some guidance about Facebook and Twitter, and our VP of Member Services, Lori Carvalho suggested he give me a call. Hopefully, I was able to help him out a bit. More of these calls and emails are coming in to MAIA every month.

Why mention this? Well, in the last few months social media has really permeated small business marketing. One of the things I love about all this is the fact that utilizing the social web helps to level the playing field. More and more people are catching on to the fact that regardless of whether you are a small agency or a direct writer, the tools of new media are the same and it’s the way you use those tools that matters most.

This great article from Inc. Magazine entitled 30 tips for Using Social Media in Your Business is spot on for those looking to step into the social media world or to hone your existing skills.

Here’s one of my favorite tips from the article:

22. Let customers contribute. FrontPoint Security, a home security provider in McLean, Virginia, began collecting video testimonials from its customers, who filmed themselves with Flip cameras. The videos are posted on FrontPoint’s site and on YouTube, and even some customers’ personal blogs. FrontPoint’s video efforts have helped the company more than triple its sales leads.

Last week when I spoke to the Metro South Agents, one of the members made the comment that Facebook was a great way to obtain customer testimonials. She said that they were surprised to find that people would post really nice things about the agency on their Fanpage, often without being asked. The tip above takes that to the next level.


This just in….I’ll be leading another session on Social Media on May 4th at 9AM. This session, Let’s Get Social – Social Media: Getting Started, will be 2 hours and will take place at Association Headquarters in Milford, MA. I’ll be talking about “Social Media”, “Web Presence” and using real business examples to illustrate some applications of these new media tools. Sign up and read the full description here.

2 Comments leave one →
  1. 03/17/2010 6:30 pm


    You were very helpful and answered all of our questions and concerns. Now we are on Linkedin and FaceBook a big Thank you to you! Next Twitter.

  2. 03/17/2010 8:26 pm

    Great! I’m glad I was able to help – it was a pleasure talking with you yesterday. It looks like you are on your way! Thanks for reading the blog and taking the time to leave a comment.

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